For designers and marketers
AI isn’t replacing your taste.
It’s amplifying it. The Creative Shift is the place designers and marketers go to find AI prompts that actually work — with the craft knowledge baked in. Every entry demonstrated, not just described.
Start here
A design prompt is a tested set of instructions that gets an AI to produce professional-grade work for a specific task — not a vague ask, but the role, the constraints, and the format baked in.
You don’t need to learn prompt engineering — you need one that works. Every entry here is tested against a real practitioner bar.
Here’s the most approachable one. Copy it, paste your own messy input, and see it work right now:
This week’s recipe
Fresh from the library
View all →Empathy entrapment audit
Audit an AI product for manipulative simulated empathy — the dark patterns that use warmth to override user judgment.
By Gus · founder — Agentic Design
Critical decision highlighting
Design how an agent surfaces the few high-stakes decisions that need a human, without burying them in routine ones.
By Gus · founder — Agentic Design
Generative UI constraint set
Define the guardrails that keep AI-generated interfaces on-brand, accessible, and usable at runtime.
By Gus · founder — Agentic Design
Prompting literacy scaffold
Design in-product scaffolding that teaches users to prompt better while they work — not in a separate tutorial.
By Gus · founder — Agentic Design
Slow AI: designed friction
Find the moments in an AI flow where speed destroys trust or quality, and design deliberate pauses back in.
By Gus · founder — Agentic Design
Agent behavioral contract
Write the explicit contract for an AI agent: what it will do, what it will never do, when it stops and asks.
By Gus · founder — Agentic Design
For the AI-active
You already use AI in your work. What you want next is the craft that moves you along the curve — from amplifying your own output, to building repeatable systems, to architecting how your whole team works with AI. Every entry ships with the exact prompt, the exact output, and the cost it took to get there.
If it doesn’t hold up, skip it. The library only keeps what actually earns a place in a working process.
For the AI-curious
You’re fluent in your craft but newer to AI — and you don’t need another theory thread. You need something you can run today, on a real brief, before the coffee’s cold: copy-paste prompts, in plain language, with the reasoning behind each one.
No prompt-engineering background required — just a project and twenty minutes to try it.
The weekly recipe